Layered fibrous paper edges and a deep shadow beneath a large folded plane.

A thousand years of tea culture, carried into modern life.

We believe matcha is more than a beverage. It is an expression of Japanese aesthetics, where nature, craftsmanship, and human connection meet in a single bowl.

For over a thousand years, this culture has taken shape in Japan — refined and preserved in Uji, Kyoto, for centuries.

Our role is not simply to preserve tradition. It is to carry its essence into the present and share it with the world. Through uncompromising quality, transparency, and respect for craftsmanship, we hope to build a bridge between Japanese culture and everyday life in Europe.

Ivory paper cords form an open loop, with a charcoal binding at their crossing.

We do not simply offer matcha. We translate Japanese aesthetics into contemporary experiences.

Matcha is not a trend. It is time, tradition, and beauty—shared through a single bowl.

Seen from ground level under an overcast sky: a hedge of tea bushes with bright new shoots along its top, dark older leaves beneath, and soil and roots in the foreground.

Our work is not only to move matcha from one market to another.

A harvesting machine moving across tea rows, with cut leaves collecting in a fabric bag.

We did not travel to Uji simply to source tea. We went to understand the culture that had shaped it for centuries.

Uji has long stood at the heart of Japanese tea culture — its landscape, climate, craftsmanship, and generations of accumulated knowledge.

There we found more than tea — farmers beginning before sunrise, craftsmen quietly stone-milling each harvest, generations of knowledge carried forward with care. We work directly with the people who grow and shape it.

Tea is grown by people. Their knowledge is carried forward through seasons of patient work, and it belongs beside the tea itself.

Around the world, matcha has become increasingly familiar. Yet its origins are often forgotten.

Matcha has long represented craftsmanship, ritual, hospitality, and the Japanese appreciation of time. Todoh brings that culture into contemporary European life.

To carry it forward is to understand where it comes from, who made it, and how it was produced.

We want people to be able to choose not only a product, but its context.

From trend to culture.

Todoh is not simply a matcha brand. It is our way of sharing the spirit of Uji with the world. And this journey has only just begun.

Meet the teas →